Project: PPC Management Services

Client: A growing tech startup offering software solutions
Challenge: The client had a limited online presence and needed to generate leads quickly. Despite having a solid product, their Google Ads campaigns weren’t driving enough targeted traffic or conversions. They were also struggling with high cost-per-click (CPC) and poor ROI.
Solution: Code Web Bytes developed a strategic PPC campaign to maximize the client’s ROI while reducing unnecessary ad spend:

• Keyword Optimization & Research: Conducted extensive keyword research to identify high-intent keywords relevant to the client’s software offerings. We also focused on long-tail keywords to target more specific queries with lower competition and CPC.
• Ad Copy and Landing Page Optimization: Crafted compelling ad copy aligned with user search intent and designed optimized landing pages for better conversion rates. A/B testing was used to find the best-performing ads.
• Bid Management & Budget Optimization: Implemented smart bid strategies to ensure the budget was spent efficiently, adjusting bids based on device, time of day, and location.
• Remarketing Campaigns: Set up remarketing campaigns to target users who previously visited the site but didn’t convert, keeping the brand top of mind.

Results:

• 120% increase in qualified leads within the first quarter.
• 40% decrease in cost-per-click (CPC) due to more targeted keyword selection.
• 30% improvement in conversion rates, thanks to optimized landing pages.
• Ov